The dynamic transformation of industries created by market forces and new business models are driving business leaders to increasingly rely on sophisticated vertical data and analytics techniques. To meet these needs, the future of "data markets" - or places to buy or acquire data - will continue to focus on building an ecosystem of vertical-specific sources. What makes each industry vertical so unique regarding data use cases, infrastructure, or data standardization / aggregation? If the challenge facing data-as-a-service is resisting "commoditization of data" then how do industry vertical data markets solve this problem? How have veterans of industry-specific data-as-a-service markets shaped their products to meet their unique customers’ demands?
