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Tuesday, October 1 • 3:30pm - 3:50pm
PANEL: Can you change user behavior?

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Changing user behavior is either the metric of achievement for a technology startup - or a sure sign of early failure. Will users ever fundamentally change how they live or work in order to properly use your product? If the goal of your startup is to acquire new users with a bare minimum of change to their work / life behavior - can you really solve interesting problems? "Changing user behavior" may take on different meanings in different contexts - such as influencing behavior through UX design or gamification - or changing behavior with financial incentives. But for most of us tech entrepreneurs- can we honestly aim to change user behavior?
Moderators
avatar for Heather Browning

Heather Browning

STEM Game Designer, Agnitus
Heather is the STEM Game Designer at Agnitus, a tablet educational game company focusing on early education. She is passionate about games and how games can be used to improve various aspects of our lives. She believes games can be widely utilized to make people smarter and life... Read More →

Speakers
avatar for Kris Duggan

Kris Duggan

Chief Strategy Officer & Co-Founder, Badgeville
Kris Duggan is a serial entrepreneur with a passion for building innovative, fast-growing SaaS companies with thousands of delighted customers. He is dedicated to helping brands on the web increase user engagement by leveraging proven techniques in social gaming and loyalty. A sought-after... Read More →
avatar for Jason Hreha

Jason Hreha

Founder, Dopamine
Jason is a Product and Behavior Designer. Previously, he led product at social donation platform Rally. His experience in behavior design stems from working as an Applied Psychologist with Stanford University’s Persuasive Technology Lab. In that role, he led a project to come up... Read More →
avatar for Richard White

Richard White

Founder & CEO, UserVoice
Richard White is the founder and CEO of UserVoice, where he focuses on making sexy products for un-sexy markets such as customer service.Prior to UserVoice, Richard was the lead designer on Kiko.com, a Y-Combinator-funded calendaring product. After Kiko, Richard founded SlimTimer... Read More →

Tuesday October 1, 2013 3:30pm - 3:50pm PDT
Fort Mason Center 2 Marina Blvd San Francisco, CA 94123
  Data-Driven Business Track - Room C370